家政妇三田
China AI-generated actress’s contact lens ad pulled after netizen backlash its credibility_我的网站
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The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views.
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad.
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image.
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
。 这个夏天的周末夜晚，武林广场有点不一样：广场变身繁华大客厅——“音乐任意门”里歌声飞扬，“楼BA”赛场上灌篮高手激战正酣，夜市里的小生意忙碌红火……下班后，许多人在这里找到了舒适的生活“姿势”。这升腾的烟火气，既展现出城市夜生活的蓬勃活力，也彰显着城市治理的精细与温情。“音乐任意门” 普通人也能站上城市C位8月7日晚上7点半，“下班以后”乐队在武林广场准时开唱，带来的是赵雷歌曲专场。
B | 数位素不相识的年轻人带着露营桌椅以及小吃、饮料聚起来，在广场一角摆开了“龙门阵”。“我已经连续来了好几次了，能在杭州的繁华中心听音乐会，氛围太好了。你瞧，‘八少女’也在跳舞、伴奏，这里办音乐会太合适了。
C | ”来自湖南的小盛是一位博士生，目前在钱塘区一家企业实习，他指着流光溢彩的“八少女”音乐喷泉笑道。从浙江展览馆南广场到“八少女”音乐喷泉周围，观众密密麻麻站了一片，连广场的阶梯上都坐满了人。夏夜的晚风褪去了白天的炙热，带着一丝凉爽，但大家的热情却点燃了整个广场。
D | 在这里，音乐成了一扇“任意门”，推开门就能陶醉在民谣的旋律里。据悉，这场演出是浙江省文化馆和拱墅区文商旅集团共同打造的“文艺赋美·音乐任意门”活动之一。从今年5月1日开始，每周五和周末，武林广场的“八少女”音乐喷泉前都会准时响起歌声。本次赵雷歌曲专场吸引了千余人观赏。正式演出从晚上7点半开始到10点结束，但是许多歌迷意犹未尽，不愿离去。自发的“开放麦”活动，持续到晚上11点才散场。浙江省文化馆工作人员介绍，“音乐任意门”打破了专业舞台的壁垒，不设身份、不限职业，让民间音乐爱好者、普通人都能站上城市C位。
E | 磁石效应 老牌商圈焕发新活力今年夏天，武林广场上除了“音乐任意门”的演出，还有杭州市商务社区街头篮球武林争霸赛新赛季的回归。80支来自辖区楼宇、企业的球队在这里集结，每周五至周日晚上在武林广场展开对决，将持续到9月中旬。
F | 原本属于年轻人的街头篮球，成了全城参与的夏夜狂欢。
G | “八少女”音乐喷泉周围，“球个好市”同步开张。来自山西的小王在武林广场上卖冰绿豆汤、沙冰等夏日冰饮，他说，“每次有乐队演出，我的生意就会好很多，有时一个小时能卖300多元。”有歌听、有球看、有市集逛——武林广场上，没有人会空手而归。以武林广场为圆心，音乐、篮球、市集像磁石一样吸引着大量人气，进而为周边的五大商场带来实实在在的消费客流。今年以来，“音乐任意门”已经办了20余场；杭州女子半程马拉松期间，天水街道联动商圈酒店推出选手专属服务，酒店入住率同比提升30%，商圈3天客流突破80万人次、同比增长45%；全国服务消费季暨“味美浙江”食在杭州餐饮消费欢乐市集活动，武林商圈销售额超2亿元、同比增长35.8%，人流量135.3万人次、同比增长47.4%。
H | 放眼整个武林商圈，今年1月至6月，客流达1.73亿人次，同比增长17.7%；销售额达130.35亿元，同比增长11.77%。透过武林广场的热闹，我们看到的不只是一场场演出、一场场比赛、一个个摊位——更是老牌商圈焕发新活力的密码。
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Published on:02:01:50